The original WRFS-FM — known as “Radio’s Finest Station” — first began broadcasting from Alexander City in 1949, and the legacy call sign came back to the Lake Martin area on March 28, 2015. Authority to construct the new WRFS was initially granted to Marble City Media LLC, licensee of stations based in Sylacauga, in 2012.

The new 105.1 WRFS antenna is strategically located at a high point in Rockford, Coosa County, Ala. — about 18 miles west of Alexander City-Lake Martin, 20 miles south of Sylacauga, 50 miles northwest of Auburn, 25 miles north of Wetumpka, 25 miles east of Clanton, 40 miles north of Montgomery, and 55 miles southeast of Birmingham. Our amazing omnidirectional signal reaches into parts of more than 18 counties.

Once the largest man-made body of water in the world and still one of the largest in the United States with more than 750 miles of wooded shoreline, Lake Martin covers 44,000 acres in Coosa, Elmore, and Tallapoosa counties. The lake is an important economic and recreational center for Alabama, providing boating, fishing, camping, golfing, and other recreational opportunities. The dam’s four generators, typically operating only 25% of the time, produce some 154,200 kilowatts of hydroelectric power annually.

Our Focus

MARKET: East Central Alabama – the greater Alexander City-Lake Martin area, south to Montgomery, southeast toward Auburn-Opelika, north to Sylacauga, west toward Clanton.

COVERAGE: Parts of Autauga, Bullock, Calhoun, Chambers, Chilton, Clay, Cleburne, Coosa, Elmore, Lee, Lowndes, Macon, Montgomery, Randolph, Shelby, Talladega, and Tallapoosa Counties.

RESULTS: Everything we do is about being distinctively relevant, professional, and top quality. We are dedicated to giving our listeners the best sounding station in the area and to keeping advertisers happy with business-building results.

Our Mission

The New 105.1 WRFS strives to create high quality programming for our listeners and targeted audiences for our advertisers by:

  • Providing exceptional, entertaining, and informative local radio programming.
  • Providing the highest quality marketing solutions, results, and customer service to the businesses that make our existence possible.
  • Being ambassadors of goodwill by promoting social, retail, and economic growth and development.
  • Preserving and expanding on the traditions and values of local community-focused broadcasting.

We want to be an integral part of the communities we are privileged to serve.