Where is 105.1 WRFS?

We’re focused on the greater Alexander City-Lake Martin area from our modern transmission facility and tall tower.

Our signal is most powerful in Tallapoosa, Coosa, Elmore, Bullock, and Calhoun Counties, and we reach the most people in Tallapoosa, Montgomery, Elmore, Coosa, and Talladega Counties. We cover not just the 280 east-west corridor but also have strong coverage on and from Lake Martin to the south past Montgomery, southeast toward Auburn-Opelika, and west toward Clanton.

The original WRFS-FM — known as “Radio’s Finest Station” and sometimes “Radio’s Friendliest Station” — launched from Alexander City in the 1940s, and we’re pumped about having brought this historically significant call sign back where it belongs.

Once the largest man-made body of water in the world and still one of the largest in the United States with more than 750 miles of wooded shoreline, Lake Martin covers 44,000 acres in Coosa, Elmore, and Tallapoosa counties. The lake is an important economic and recreational center for Alabama, providing boating, fishing, camping, golfing, and other recreational opportunities.

Build your business on The Lake — 105.1 WRFS!

Consider the Power of Eight!

Eight is eight times better than one! Blanketing East Central Alabama, we are part of the area’s only eight-signal radio family!

98.3 Fox FM and 105.1 WRFS are our regional signals, collectively covering from Sylacauga northwest to the edges of Birmingham, east through and past the Lake Martin area toward Auburn, south into Wetumpka and Prattville and past Montgomery, and north toward I-20. Yea!106.5 [& 98.3 HD2] and KiX 100.3 [& 1290 AM] serve the greater Sylacauga-Childersburg-Talladega area. KiX 96.3 [& 1050 AM] focus on Alexander City-Dadeville. We can reach hundreds of thousands of people in parts of more than 20 Alabama counties.

If you’re in business or involved with an area school, club, or community organization, we can maximize your messages to diverse audiences in a huge geographic area.

Multitasking is our art, and we are eight!

Welcome to the RadioAlabama network!

Our five radio brands across eight solid signals blanket East Central Alabama — 98.3 FM, 98.3 HD2, 106.5 FM, 100.3 FM, 1290 AM, 105.1 FM, 96.3 FM, and 1050 AM.

We deliver local radio, compelling content, and engaged audiences supporting successful area businesses and industry.

— On-air radio ad campaigns, including creative writing and award-winning production
— Online ad campaigns via our co-branded local news and information websites and social media platforms
— Live on-location broadcasts
— Custom promotions and contests
— News, weather, and sports updates, on-air and online
— Special event marketing

Why Radio Advertising Works

— Radio reaches more people during the day than any other media.
— Radio remains the king. 52% of time spent with audio is with radio vs. 6% with satellite radio, 4%-6% with streaming-only services.
— Radio reaches people at work, in their cars, and closest to the point of purchase.
— Radio reaches consumers who are light users or non-users of other local media such as newspapers and television.
— Radio’s one-on-one relationship with listeners increases advertising effectiveness.


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Current Weather

Lake Martin

Last Updated on Jun 18 2018, 2:55 pm CDT

Current Conditions: Fair

NOAA Icon

Temp: 88°F

Wind: NW at 4mph

Humidity: 70%

Heat Index: 100°F

Your 5-Day Forecast at a Glance